The Big Apple Awards

The Big Apple Awards is a big event involving the get together of more than 300 public relations and communications professionals, which was held in New York City.

The speaker at the Big Apple Awards was Mort Zuckerman. He made an interesting statement which was a quote about hope as good for breakfast but not necessarily for supper. Obviously this statement is related to Obama’s campaign. Well basically as I interpret it, Mort is indirectly implying that Obama’s aura or charm if I may say so is good only at the beginning, it’s not enough to carry Obama further. Something is needed beyond that. So is Mort anti Obama or what?

You can watch the video at D S Simon Vlog Views

Meanwhile, here’s Simon’s video on the PR’s Top 50 thought leaders:



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